April 17, 2018

New in the luxury rose segment: ''Honey Avalanche+®''

Pretty in pink: SK Roses proudly presents Honey Avalanche+®

Such a darling of a rose only a name like Honey+ will suffice
Pretty in pink: SK Roses proudly presents Honey Avalanche+®

New in the luxury rose segment: Honey Avalanche+®, a large pink high quality rose with an elegant appeal and gorgeous petals that offer a surprise. 

Honey Avalanche+® has fresh green accents in the outer side of its big bud. It opens with amazing petals that show a deeper pink on the underside and a paler pink on top. This magical difference makes this sweetheart of a rose a warm and lively beauty and an outstanding choice for romantic arrangements. "We've been growing top quality white Avalanche+® for years," says Marc Koene of grower SK Roses. "To expand our assortment, it was quite a challenge to offer a new colour on that extraordinary level. We've chosen Honey Avalanche+® because the shade is a perfect match with our white roses. It's a very warm pink, romantic but also endearing. Perfect to bring something cute to every bouquet."

The rose that always fully opens
Avalanche+® is a much-awarded Dutch top rose. The rose, created by top hybridizer Dümmen Orange, is very strong, offers an impressive vase life up to 14 days and has a unique feature: its beautiful bud always fully opens. Avalanche+® also has gorgeous herbaceous leaves, stems with surprisingly few thorns and great charisma, it's a favourite for royal and celebrity weddings. Avalanche+® is year-round available in white and multi-pastels, including the lovely warm Chantilly pink of Honey+.

Honey+ for a soft, sweet summer
"As growers we have earned quite a reputation," Koene says. "So, we've tested Honey Avalanche+® in every thinkable way, to be sure it meets our high standards. Honey+ passed with flying colours. The unique shade of pink is very suitable for weddings and Mother's Day florals. It is also a surprising and exciting element in mixed bouquets for spring and summer. Combined with white Avalanche+® roses the colour looks a little more saturated and because there is a hint of blue in the petals this rose is an amazing match with purple and mother-of-pearl accents. We can't wait to see how florists will make Honey+ shine."

Kudelstaart, 17 april 2018

Voor vragen en meer informatie:
Roy van Kester, Marketing Specialist
Hoofdweg 119 | 1424 PE | De Kwakel | The Netherlands
T. +31 297 745 507 | M. +31 657 349 722