Dümmen Orange and ProRoot expand successful collaboration for cut roses
A new agreement kicked off the expansion in Kenya
Dümmen Orange, world’s largest breeder and propagator, and ProRoot, breeder of rose rootstocks, signed an agreement for collaboration in Kenya. To strengthen the market position of revolutionary varieties and rose rootstock even further.
The agreement was signed by Reinoud Hagen (MD Cut Flowers EMEA at Dümmen Orange), Koen Stigter (Product Manager Rose at Dümmen Orange) and Peter van de Pol Jr. (MD and Partner at PRO). The agreement grants Dümmen Orange full licensing for the propagation of ProRoot rootstocks on its existing genetics as well as on the genetics of breeders currently represented by Dümmen Orange in Kenya. The collaboration creates a win-win situation for both companies and allows growers to choose from a broad range of high-quality cut rose-material in Kenya.
Koen Stigter is delighted with the new agreement: “Dummen Orange and especially our team in Naivasha, Kenya is very excited about this opportunity to propagate ProRoot rootstocks in Kenya. Over the years we have gathered information on the ProRoot rootstock varieties and monitored their performance in our assortment as well as the assortments of other breeders that we represent. Working with different rootstocks give new insights into plant characteristics and thus new opportunities.”
Peter van de Pol Jr. says: "Dümmen Orange and ProRoot have a long history of close cooperation. This new development will allow Dümmen Orange customers to grow using ProRoot rootstocks and obtain the effect of CO2 at a fraction of the investment costs."
Reinoud Hagen adds, “We are very pleased that from now on we can deliver ProRoot rose rootstocks in Kenya as well as in Ethiopia.”
Dümmen Orange is the world’s largest breeder and propagator of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is about €350 m. The company employs over 7,300 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.
ProRoot Limited is the Kenyan branch of PRO and a joint venture of Stokman Rozen Kenya and PRO who have been working closely together in Kenya since 2004. PRO is the breeder of the revolutionary new rose rootstocks Protatu and Protano. PRO was founded in 1996 by Dr. Peter A. van de Pol who started breeding rose rootstock in the early 1980s at Wageningen University. The rose rootstock Natal Briar and its successors Protatu and Protano are a few of our success stories. PRO and ProRoot are fully independent, privately owned and determined to help building a better, more profitable, sustainable and future-proof flower industry.
For more information please contact:
Koen Stigter – Product Manager Rose
firstname.lastname@example.org / M. +31 682 501 699
Peter van de Pol Jr. – MD and Partner
email@example.com / M. +31 614 326 858