Dümmen Orange underlines its trendsetting position at IPM 2020
Focus on product highlights and megatrends
Dümmen Orange presents itself at IPM 2020 as trendsetter in the industry with a brand new product display-approach by showing its product highlights as megatrends in inspirational settings. At the fair, Dümmen Orange will also be presenting the new Green Trend Report 2020/2021 to the international press. The Report aims to inspire our industry to think outside the box and work/collaborate in new ways.
Dümmen Orange presents its assortment on booth 2D10 in Hall 2. Our international team will take the visitors to the inspirational world of the Dümmen Orange pot plants, annuals, perennials, cut flowers, tropical plants and flower bulbs.
What’s new? Inspirational Settings & Megatrends
Dümmen Orange underlines its trendsetting position in the industry with a new look and feel of the IPM booth. It changes from a wide product range presentation towards showing product highlights in inspirational settings. Therefore, the Dümmen Orange booth received a complete makeover to inspire with megatrends and focus on the most important products.
Our cut flowers, pot and bedding plants, bulbs and tropicals highlights will be presented in four megatrends. Urban Jungle aims for green inspiration at home. It follows global sweeping trends for filling our homes with plants and flowers and how they improve our well being. Megatrend Sustainability is about introducing plants with low or no inputs such as chemicals, water, energy and labour. Plants that are grown to help maintaining the worlds’ natural balance. Easy Care is a megatrend that connects with today’s busy lifestyles. It shows a selection of easy care plants that sweeten up the life of all consumers. Megatrend Ready Made focusses on combinations from plant experts that perfectly fit together for any location. Be it in a big garden or on a small balcony.
At IPM, Dümmen Orange presents new and selected product highlights from its broad assortment of annuals, perrenials, tropicals, pot plants, cut flowers and bulbs. Below you will find a selection of highlights. A complete overview with detailed information per highlight can be found in the addendum attached to this press release.
Garden chrysanthemum – Homerun
Homerun is the new garden mum family within the new Vitamum concept. It convinces with large flowers and is available in four colours. Because of the family breeding they have a very uniform growth and flower window. Perfectly suitable for in- and outdoor production in medium or large containers.
Poinsettia - Freya
Freya is a NanoBract type poinsettia, which means that all bracts are displayed on top. Freya convinces with a great V-structure and excellent branching which makes her ideal for reliable, high-density production. Together with dark leaves and bright red bracts she is a perfect performer under retail conditions.
Chrysanthemum - Pina Colada
Pina Colada has great vigour, an excellent response time and is rust resistant. Pina Colada also offers good transportability, stable bloom after transport, first class shelf life and an amazing vase life. It's an eye-catching spray chrysanthemum with outstanding qualities in every setting.
Coleus – Le Freak
The new coleus Le Freak is fitting perfectly into the urban jungle trend. With its crazy and very special leaf form and colour it is gaining all attention. No matter if used in single pots or in combinations with other crops and colours it always looks amazing.
Pelargonium – Survivor Idols Rosalinda
A special highlight within the geranium range is the new Rosalinda with its eye-catching large pink flowers. Rosalinda’s medium-strong, round growth makes it ideal for large pots and late production, like all Survivor Idols.