In Memoriam Harry Kloppenburg
Global plant breeder and producer introduces Basewell™, a state-of-the-art rooting technology for growers across the globe that simplifies processes, optimizes space, and saves labor.
Dümmen Orange, leading breeder and producer, presents Basewell™, an innovative new technology that is the next step into the future of floriculture. Basewell™ technology utilizes an off-shore propagation process to deliver high quality bare-root cuttings directly to the grower.
A new product form, Basewell™ bare-root cuttings feature advanced root development and no growing media. This allows Basewell™ product to ship to growers from off-shore production locations, ready to transplant directly into the finish container. Perry Wismans, Global Head of Floriculture Innovation at Dümmen Orange, says, “We are excited to bring this innovation to the market. Dümmen Orange is setting the new industry standard for propagation, giving customers around the globe access to an improved supply chain.”
Basewell™ technology delivers multiple benefits for the grower:
Basewell™ technology has been trialed on various annual and perennial crops across North America to evaluate performance against unrooted and rooted cuttings. Results show that Basewell™ bare-root cuttings finish in equal or less time than an equivalent rooted cutting. LJ Contillo, Vice President at Costa Farms in North Carolina, shares that his “first impressions of the performance of Basewell™ are very good. We tested Basewell™ technology on our SunStanding Quick Turn cuttings, and we are now set to begin testing many more varieties.”
Available to ship for the 2019 season, growers in North America will have access to a wide range of crops. The technology will be expanded to more products and available in other regions in the coming years. Harry Kloppenburg, Chief Commercial Officer, says, “Basewell™ is a revolutionary technology that brings our customers more efficiency and more value. First, we launch this towards our North American customer base. In 2019, Basewell™ technology will become available in more regions, including Europe.”
Hans van den Heuvel, Managing Director R&D at Dümmen Orange, says, "We are very proud to launch Basewell™. Several years of R&D investments in plant physiology have led to this innovative product form. The Basewell™ technology secures the resilience of a whole plant into a cutting.”
Basewell™ technology makes its debut to the North American market at the 2018 California Spring Trials, April 15-18 in San Luis Obispo, California. Growers can order a free trial to experience the benefits in their own production environments at Basewell.DummenOrange.com.
For more information please contact:
Perry Wismans, Global Head of Floriculture Innovation at Dümmen Orange
P.Wismans@DummenOrange.com / +31 651 403 558 (NL) / +1 614 638 9824 (US)
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