Dümmen Orange presenteert eerste Digitale Showtuin

Een nieuwe online ervaring voor de Europese markt

Dümmen Orange will showcase for the first time its latest products in bedding plants, perennials, pot plants and tropical plants in a digital garden for the European market.

Dümmen Orange has quickly adapted to the new corona-reality with a new set-up. Firstly, our show gardens in De Kwakel, the Netherlands and in Rheinberg, Germany will be open to all visitors, not limited to week 24 only but throughout the entire summer. To give all visitors the opportunity to come over and talk shop. They will be welcomed for personal tours by our sales representatives by appointment.

Secondly, we have created a digital tour through both show gardens thus creating easy virtual access to those visitors who are not able to visit. During the digital tour viewers can see our product specialists presenting their favourites for the coming season next to Dümmen Orange’s broad assortment, our new product introductions and retail solutions. The digital garden can be visited via https://www.dummenorange.com/site/en, choose your preferred European country at the top and navigate in the menu to ‘Tools For You’ and click on ‘Digital Garden’.
 
One of the outstanding highlights amongst many is our new Miss Fantastic from the Sweetunia Diamonds collection. Its pink flower edge provides an amazing contrast to the dark star. Whether as a single plant or in pink and white combinations, Miss Fantastic attracts everyone's attention.

Martina Gerhards, Marketing Manager Annuals, Perennials and Pot Plants EMEA says, “We are proud to present our new products to all European customers by using new channels and new media.”