October 10, 2018

Dümmen Orange launches new program set-up in Week 45

Introducing the Dümmen Orange Experience, our first winter flower trials in De Kwakel

Dümmen Orange launches its Dümmen Orange Experience concept in the Netherlands during which our flowers and plants will be presented together in Week 45 for the first time.

Starting Tuesday November 6, Dümmen Orange will welcome its visitors in the Netherlands at our Open House locations in De Kwakel and Kudelstaart. The day after we kick off at the IFTF in Vijfhuizen and at the Royal FloraHolland Trade Fair in Aalsmeer.

• When entering our Open House in De Kwakel (November 6-9) you will walk straight into the core of our Dümmen Orange Experience. First you will see our various European and non-European rose and gerbera varieties. Additionally there are 200 European Dümmen Orange roses in full bloom in our show house. Next to this, for the first time, Dümmen Orange is showing other products too: 60 chrysanthemum varieties, bulb flowers and 20 tables with pot plants.

• At the Open House Gerbera in Kudelstaart (November 6-9), Dümmen Orange is presenting its new gerbera introductions in the reception area. In the show house the gerberas range, including the new varieties, can be admired in full bloom.

• At the IFTF in Vijfhuizen (November 7-9) you can find us at booth nr. A3.02, which contains two areas. In the first area our visitors will have the opportunity to Meet & Greet. Here you will find the latest Dümmen Orange retail varieties and novelties. A selection of our roses can be found in the second area of this booth as well as in the next-door’s booth of our partner J. Spek.

• At the Royal FloraHolland Trade Fair (November 7-9) we will be present with two booths:
o There is a Meet & Greet booth (nr. 16.8) where our plant arrangements will be presented, for our customers to meet up and getting yourself a Pina Colada-polaroid. This is not about a photo with a cocktail but a nice picture with our award-winning cut chrysanthemum!
o At our second booth (nr. 17.4) we will present 89 vases with Dümmen Orange high-quality roses coming from our locations in Ethiopia, Kenya and the Netherlands. In the same booth we will also show a wide variety of wholesale & retail solutions for flowers and plants.

At each location our enthusiastic and knowledgeable staff will be present and food and drinks will be catered for. With our two shuttle vans we provide for transport for our visitors between the four locations.

Rokus Hassefras, Marketing Manager at Dümmen Orange says: “It’s always a great pleasure for Dümmen Orange to participate in Week 45 and welcoming so many visitors at the multiple locations. It gives us the opportunity to connect with all kinds of people such as growers, florists, retail and wholesale contacts and learn more about their needs and preferences.”

Dümmen Orange wants to indulge its visitors with our wide product range during the Dümmen Orange Experience. That’s why we will show our flowers and plants together for the first time in Week 45. From now on The Dümmen Orange Experience will take place twice a year, in summer and winter, at our location in De Kwakel.


For more information please contact:

Nicolette Straver – Corporate Communication Specialist
n.straver@dummenorange.com / +31 683 844 844

Rokus Hassefras – Marketing Manager
r.hassefras@dummenorange.com / +31 622 483 049