January 18, 2018

Dümmen Orange hosts a platform for growers and presents trend concepts at FloraDecora 2018

Dümmen Orange and their growers will be present at the upcoming FloraDecora trade fair in Frankfurt am Main.

Dümmen Orange hosts a platform for growers and presents trend concepts at FloraDecora 2018

FRANKFURT AM MAIN, January 2017 – Dümmen Orange and their growers will be present at the upcoming FloraDecora trade fair in Frankfurt am Main. Dümmen Orange offers the widest range of products available with chrysanthemums, roses, gerbera’s, anthuriums, saint paula’s, lilies, calla’s, hyacinths, tulips, orchids, poinsettia’s, kalanchoe’s, bulbs and succulents at FloraDecora. Cut flowers, pot plants, concepts, interior and Dümmen Orange are a natural combination, this can inspire retail in each segment across the globe. That is why Dümmen Orange is back at the second edition of FloraDecora 2018 from the 26th until the 30th of January. Dümmen Orange hosts a platform for growers to showcase their products and concepts, together with trendy concepts made by Koen Pack B.V. as partner.

Fresh flowers, plants and ready-made flower arrangements are becoming significantly more important in the retail trade as a complement to seasonal and festive decoration. Not only supermarkets but also hotels, coffee shops, banks, etc. see the potential of flowers and plants. FloraDecora picks up on this trend. The innovative exhibition concept creates a perfect link between fresh flowers and seasonal decoration. You will find fresh flowers and ornamental plants of all kinds, as well as a variety of services. No matter what season: everything is available for immediate delivery and can be offered and ordered straight away.

Last year Dümmen Orange brought along growers in order to establish direct contact between growers and various Category Managers. This approach helps to meet sectors that have not bought flowers or plants at all. Afterwards growers were really enthusiastic about teaming up with Dümmen Orange. The growers replied spontaneously that they would like to join in again. Next to this FloraDecora has considerable potential because of its proximity to Christmasworld. A good opportunity to meet buyers from supermarkets, garden centers and the most important target group ‘new business’, who travel to Christmasworld anyway and who then recognise, when they come to the booth of Dümmen Orange, that they, too, sell gift items for Christmas.

At Floradecora, Dümmen Orange shows proven and future successes, existing concepts in which their flowers, plants and bulbs play a leading role. Concepts that are successfully used by their customers. Ideas involving flowers and plants that are easy to sell appeal to new customers. To have more private one on one conversations Dümmen Orange offers an atmospheric lounge to do so. Next to that Dümmen Orange teams up with Koen Pack B.V., a leading company in developing innovative and original packaging, to show their products in innovative concepts, matching next year’s Christmas trends. In contribution to this Tineke Geerlings, an arranger, is making the most trendy concepts during live demonstrations throughout the whole fair. Creative packaging solutions and presentation possibilities (displays) complete the story of the wide product range. Dümmen Orange is not only showcasing different types of flowers here, but also ideas for using them, for packaging and design. They are leaving the traditional by-ways of the B-to-B sector and drawing the attention of hotels, offices, cosmetics shops and clothing retailers to the notion that flowers are a decorative item that bring life to sales floors and also make a beautiful gift in themselves.

About Dümmen Orange:
Dümmen Orange is a leading company in the breeding and development of cut flowers, bulbs, tropical plants, pot plants, bedding plants and perennials. Its annual turnover is around €360 m. The company employs over 7,700 people worldwide. In addition to a large marketing and sales network, Dümmen Orange has a diversified network of specialized production sites. The key to Dümmen Orange’s success is a broad and deep product range, supported by a global supply chain. The company embraces its social responsibilities and invests in the health, safety and personal development of its staff.

About FloraDecora:
The FloraDecora trade fair will be held from 26 to 30 January 2018. This event is specifically designed for placing and taking orders, offers fresh flowers that are immediately available. Decorative plants and flower arrangements for seasonal decoration – at the ideal time at the beginning of the year, at the heart of the most lucrative market for flower sales in Europe. The innovative trade fair concept focuses on fresh produce and, via an intuitive process for selecting the relevant products, leads professional buyers to suitable flower and plant growers and producers, flower wholesalers, importers and exporters, marketing associations and cooperatives, as well as suppliers of ceramic items for the floristry industry. At FloraDecora’s premiere in 2017, 67 suppliers reached out to more than 10,700 specialist and professional buyers who attended the three parallel trade fairs Paperworld, Creativeworld and Christmasworld.

Roy van Kester – Marketing Specialist