January 04, 2021

Introduction new white rose Snowstorm+

In January 2021, Dümmen Orange will introduce its newest white rose to the market. An exciting premiere, as this product is destined to be one of the top white roses for florists all over the world. Snowstorm+ is a rose like no other, with an amazing strength and strong petals that open into a stout and stunning snow-white flower. The rose has dark green leaves and stems of 40 to 70 centimeters tall, with practically no thorns. This is comfortable for consumers, but also prevents damage during handling, transport and packaging. Therefore it will be marketed as the "New White Rose with Superpowers'. From day one, breeder Dümmen Orange teamed up with agent Frecsco Flowers in the selection process of this new rose. Snowstorm+ is grown by Rift Valley Roses, one of the partner growers in Africa. In the third week of January, buyers at the auction clocks of Royal FloraHolland in Aalsmeer will be the first to get their hands on this pristine white stunner.