October 27, 2023

Dümmen Orange makes innovative retail concepts shine

Picture: Beautiful presentations at Dümmen Orange’s Experience Week in De Kwakel (the Netherlands).


Dümmen Orange is opening its doors for an inspiring and innovative event for the large-scale retail sector. During the Experience Week in De Kwakel (the Netherlands) from November 7 to 9, Dümmen Orange is set to showcase the latest developments and trends in the world of flowers and plants.


With in-depth knowledge of trends and consumer behavior, Dümmen Orange places a strong emphasis on developing new species and varieties that align perfectly with the needs of the modern consumer. Close collaboration with exporters and retail chain suppliers allows Dümmen Orange to gain profound insights into customer preferences. Together, they continuously work on renewing and enhancing their product ranges. As pioneer in the industry, thanks to its extensive portfolio of genetics, Dümmen Orange takes the first steps in innovation in the flower and plant display.


During the Experience Week, Dümmen Orange will exhibit its novelties, experimental products, and proven successes in its 'experience greenhouse.' The product presentation is divided into three inspiring themes: spring, love, and Christmas, all of which are crucial for the sales of flowers and plants. Visitors can admire and experience the products and concepts in creative arrangements. Florists, retailers, wholesalers, and other industry professionals will gather here to gain inspiration and explore how they can enrich their offerings with the latest innovations.


"The Experience Week is an excellent opportunity for all players in the ornamental horticulture sector to discover the latest developments, and learn how to enhance their offerings," said Lisanne Fabriek, Marketing Manager at Dümmen Orange. "We look forward to welcoming our visitors and showing them how we continue to transform the market with our new varieties."


Trade Fair in Aalsmeer and Customer Evening


In addition to the Experience Week, Dümmen Orange will also be present at the Trade Fair in Aalsmeer, where visitors are welcome to stop by the Dümmen Orange booth (2.14). This offers an additional opportunity for industry peers to discover the latest innovations and products.


Furthermore, Dümmen Orange will host an exclusive customer evening on Wednesday, November 8. This event provides a unique opportunity to connect with the experts and the Dümmen Orange team in an informal setting.


Open Show Greenhouse


During the Experience Week (November 7-9), Dümmen Orange opens the show greenhouses for the cut flowers Chrysanthemum, Gerbera, and Rose. Visitors will get an up-to-date overview of the distribution pipeline and commercial varieties available for (inter)national production markets. Visitors are welcome at the De Kwakel location.


Location: Dümmen Orange Hoofdweg 119e Kwakel

Registration can be done through the account manager or via email at b.fopma@dummenorange.com