Wed. 25th of March: Floral Design in Retail

Trends, Packaging & Shopper Insights

We invite you to an inspiration session tailored for retail floral designers. We will explore shopper behavior, supermarket assortment strategies, and the latest innovations in sustainable packaging. Followed by a visit to our showhouse to showcase new flower varieties, trend presentation and fresh retail concepts.

Program:

10:00 – 11:30 | Expert Sessions
Edwin Paul Vels - FMCG Opleidingen
FMCG retail professional specializing in fresh food and flowers. Edwin shares his view on retail flowers and how to stand out.

Ralph van ’t Hart – Decowraps
Specialist in flowerpackaging, is taking you into the latest trends in sustainability, materials and packing.

11.30 – 12.30 I Tour in the showhouse
Explore FW26/SS27 trends and new varieties of Carnation, Chrysanthemums, Gerberas and Roses. While enjoying lunch and refreshments.

Register:

Space is limited for this session. Please register early at marketing.nl@dummenorange.com to secure your spot. We hope to see you there!

Feel free to contact in case of any questions +316 2649 2993