Dümmen Orange appoints Roderick Benjamin as MD in Naivasha
Dümmen Orange appointed Roderick Benjamin as Managing Director of its farm in Naivasha, Kenya, effective April 1. With over 20 years of experience in the agricultural sector, particularly in cut flowers, Roderick brings a wealth of knowledge and leadership expertise to his new role.
Throughout his career, Roderick has held senior positions across various enterprises in the sector, gaining extensive insights into both local and international markets. His experience will be key in advancing Dümmen Orange’s mission and further enhancing operations in Naivasha. In his role as Managing Director, Roderick will oversee the technical and managerial functions of the farm. His decision-making will ensure long-term operational stability, while driving innovation and expanding the farm's market reach.
Reinoud Hagen, Business Unit Head Cut Flowers, Calla & APP EMEA at Dümmen Orange, said: "We are pleased to welcome Roderick in our family. His extensive experience in the agricultural sector, combined with his strong leadership, will be invaluable in further strengthening our operations and driving the long-term success of our farm. I am confident that under Roderick’s leadership, we will continue to deliver sustainable growth while maintaining our commitment to excellence and sustainability."
About Dümmen Orange in Naivasha
Dümmen Orange’s Naivasha farm is a key location for breeding, propagation, and production, specializing in high-quality roses, cut mums, carnations, and summer flowers for both local markets and export. The farm has made significant investments in state-of-the-art propagation techniques and breeding technologies, allowing for the development of innovative, high-impact flower varieties.
Sustainability is at the core of operations in Naivasha, where Environmental, Social, and Governance (ESG) principles are integrated to promote responsible agricultural practices. Through these efforts, Dümmen Orange not only drives sustainable growth but also contributes positively to the local Kenyan community.