Dümmen Orange spotlights standouts for every season and setting
Careless Cali, Spring Festival, Havana, and LaDiva bring resilience, color, and reliability to growers worldwide
Dümmen Orange will host the 2025 Flower Trials exclusively at its De Kwakel facility in the Netherlands during Week 24. This strategic move to consolidate the event at a single location is aimed at delivering a more focused and immersive experience for visitors, while showcasing the complete breadth of Dümmen Orange’s innovative assortment—including standout performers like the weather-tolerant Careless Cali Calibrachoa and the pollinator-friendly La Diva Lavandula.
The De Kwakel site will feature an extended display of bedding plants, pot plants, and perennials, alongside inspiring consumer garden concepts designed to highlight usage versatility. Visitors will also discover how key varieties like Careless Cali, ideal for early-season resilience, and the La Diva series, a magnet for beneficial insects, offer both growers and retailers exceptional value.
A series of dedicated retail environments will demonstrate how plants can be tailored to diverse consumer profiles and presented across various point-of-sale settings. Dümmen Orange will also spotlight key topics on its breeding and R&D agenda—such as pollinator-attractive breeding, low PGR plants, Intrinsa, and Basewell—highlighting innovations that deliver tangible benefits for growers and supply chain partners while advancing sustainability goals for both the company and the broader value chain.
Growers attending the event can expect to see top-performing and innovative highlights for the upcoming season, including:
Careless Cali – Bedding plants, Calibrachoa
Weather-tolerant standout for outdoor (cold) culture
Careless Cali are weather-resistant Calibrachoa that thrive outdoors even in cold temperatures. Growers can pot them from week 13 and start shipping from week 20. This production method increases bedding plant volume, reduces the need for plant protection measures, and allows for overhead watering without compromising quality. Retailers benefit from plants with stronger root systems, improved foliage quality, and more intense coloration due to UV exposure. These features make Careless Cali a cost-effective and reliable solution for growers, retailers, and consumers alike.
Havana series – Bedding plants, Lantana
Uniform, compact series with heat and drought tolerance
A standout in the Lantana segment, the sun loving Havana series offers robust branching and large, vibrant blooms that contrast strikingly with dark, glossy foliage. The compact, uniform habit makes it ideal for containers and bedding. Available in a range of eye-catching hues—from white and yellow to orange, pink, and red—Havana not only provides visual appeal but also tolerance to heat and drought.
Spring Festival – Pot Carnations
Uniform, colorful series for the early season
The Spring Festival collection features a wide range of early-flowering pot carnation varieties, including both solid and bicolor selections. Their compact habit and vibrant blooms enhance shelf appeal and ease of handling. Suited for year-round cultivation and perfect for early sales windows, these carnations offer consistent quality and performance, helping growers achieve high yields with minimal complexity.
LaDiva – Perennials, Lavandula
A strong brand for all lavender types
Under the strong brand name LaDiva, Dümmen Orange unites its full range of Lavandula angustifolia, L. stoechas, and L. dentata. This consolidated branding reinforces recognition and trust among growers and consumers alike. LaDiva varieties are known for their reliable genetics, heat tolerance, and appeal to pollinators—making them a dependable choice for modern perennial programs.
Growers, retailers, and industry partners are invited to experience the complete Dümmen Orange offering at De Kwakel, where horticultural innovation meets consumer inspiration.