mayo 29, 2024

FlowerTrials®: Dümmen Orange inspires with portfolio and innovations

From June 11 to 14, Dümmen Orange will open its doors in Rheinberg (Germany) and De Kwakel (Netherlands) for this year’s FlowerTrials®. True to the motto, “Innovations for You,” the ornamental plant breeder presents its extensive portfolio in the Annuals, Perennials, and Pot Plants segments. Visitors will have the opportunity to gain inspiration in various spaces and gardens, surrounded by a wide range of plants and the latest trends in floriculture. The different presentations showcase solutions for consumers, retailers, and growers alike.


During the event, specialists from Dümmen Orange will be present to provide more information about the different crops and varieties. In addition, R&D specialists from Dümmen Orange's Breeding Technology Center will be on site at the Dutch location to explain the innovative breeding methods that the company applies.


Calibrachoa Rainbow: a unique play of colors on every plant


One of the novelties presented is the Calibrachoa Rainbow series. This series consists of four varieties: Rainbow Blue, Rainbow Yellow, Rainbow Pink, and Rainbow Hot Pink. Depending on temperature and light conditions, the plants vary in color shade, creating a unique play of colors on each plant. This special feature makes the Calibrachoa Rainbow series an attractive choice that will continue to fascinate throughout the summer. The plants perform excellently in the garden and are suitable for balcony boxes, pots, tubs, and hanging baskets. The cultural properties of this new series are similar to those of the popular Aloha Kona series, making them easy to produce alongside the most popular standard colors.


A huge Variety of crops, varieties, and sales concepts


In Rheinberg, visitors can view more than 500 varieties on an area of 1,200 m². All summer long, Dümmen Orange's full range of bedding plants and perennials will be displayed in hanging baskets and large pots under garden conditions. A wide variety of sales concepts and presentation ideas are presented in a further 500 m² of covered exhibition space – the Trend Center.


In De Kwakel, more than 250 varieties from the Bedding and Perennial plant range are exhibited in containers and baskets. There are 170 m² beds filled with annuals, calla lilies, and pot plants, and a further 240 m² filled with perennials. Visitors can also view the highlights from Dümmen Orange's Kalanchoe, Pot Chrysanthemum, and Cut Flower ranges.


At both locations, the presentations are divided into three areas. Within the different parts for innovation, inspiration, and product presentation, visitors will be inspired by various ideas and solutions for consumers, retailers, and growers alike.


“The FlowerTrials offer us a fantastic opportunity to inspire and inform our customers about our latest innovations and trends,” says Tobias Guré, Marketing Manager APP EMEA. “We are extremely proud of our Calibrachoa Rainbow series and can't wait to share these and other products with our visitors.”