The idea behind Digital Garden Trends 2022 is to give you a preview of the latest market trends. Consumer tastes are becoming increasingly sophisticated as they search specifically for sustainable, easy to care for, unusual or bee-friendly plants. Their approach is very personal, with everyone wanting plants that suit their particular lifestyle. We have created four videos highlighting the key target groups to show you how our products can address their specific needs.
In addition, we have produced a series of short videos which feature our product managers showcasing their latest innovations for the coming season, as well as a photo gallery highlighting the key products from the trend videos.