Power brands
The elegance of Lavender
The La Diva® series represents a breakthrough in Lavender breeding, offering a diverse range of Lavandula angustifolia, stoechas, and dentata varieties. Each variety is selected for its "Diva" qualities: exceptional floral presence, sweet fragrance, and a robust habit that demands attention. From the early-blooming Imperial to the massive blooms of Big Night, the La Diva® collection is engineered to provide a premium lavender experience for every garden style and climate. A "top-tier" lavender portfolio that combines high-impact aesthetics with technical superiority. Part of the True Grower Genetics (TGG) program, the La Diva® series is pre-tested for years to ensure a reliable, easy-to-grow crop that delivers consistent first-class results.
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Grower
- True Grower Genetics (TGG) Guarantee: All La Diva varieties carry the TGG quality mark, meaning they are the best genetics in their class, selected for reliable and profitable production.
- Easy & Reliable Cultivation: These varieties have been tested over several years in countless trials to ensure they consistently deliver first-class results with minimal intervention.
- Planning Reliability: Extensive testing under various environmental conditions guarantees that growers can trust the performance and timing of their crop
Retailer
- Impulse-Buy Appeal: The "Diva" status of these plants is reflected in their radiant flowers and intense fragrance, making them a primary eye-catcher at the point of sale.
- Premium Quality Standards: Retailers can confidently offer a high-quality product backed by the TGG seal, which is synonymous with excellence in perennial production.
- Sales-Strong Branding: Retailers can take advantage of professional POS materials and labels that highlight the premium nature of the La Diva brand.
Consumer
- Multi-Sensory Experience: Designed to provide the rich, classic lavender scent and vibrant ""flower power"" that consumers expect from premium lavender.
- Long-Lasting Enjoyment: Perennial genetics ensure that the plants not only look beautiful at the moment of purchase but provide beauty and fragrance for years to come.
- Pollinator Magnet: Specifically attractive to bees and butterflies, allowing consumers to support local biodiversity with ease.
Collection
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Lavandula angustifolia LaDiva
La Diva angustifolia are tried and truly hardy English Lavender. Their unmatched performance during winter, spring and summer make them a must have for grower, retailers and gardeners alike! Due to the hardiness these English Lavender require a vernalization period and bloom best beginning in late spring and into summer.
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Lavandula dentata LaDiva Imperial
La Diva Imperial is typically grown for the woolly gray foliage, this French lavender boasts the heaviest flower power we’ve ever come across in a French type. They withstand the summer heat and humidity with shining colour making them ideal for cut flowers.
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Lavandula stoechas LaDiva
There is a little something for everyone, La Diva Big Night with its loads of massive, deep purple flowers and durable foliage that will stand up to hot summer weather. Or try Berry Beautiful a perfectly compact and upright habit coupled with super-sized flowers and bracts that really shows best during the cool growing season of early spring making these perfectly suited for early programs.
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