Power brands
Show and glow
The Idols® umbrella brand for Pelargonium is designed to offer a comprehensive, uniform, and high performance assortment across multiple market segments, ensuring horticultural consistency and strong consumer appeal. This expansive collection of series provides targeted solutions for different grower needs and consumer preferences, from durable garden performers to early, opulent bloomers.
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Grower
- Uniformity & Predictability: Bred for a rounded, compact habit across all series, simplifying logistics and bench management.
- Early Flowering: Reliable timing allows for precise scheduling and faster sell-through in the peak spring season.
- Versatile Sizing: Perfectly suited for everything from 10 cm pots to 27 cm hanging baskets.
Retailer
- Shelf Appeal: Bold, vibrant colors provide an immediate "wow" factor that drives impulse purchases.
- Consistent Quality: Highly uniform series ensure a clean, professional look on the retail bench.
- Diverse Portfolio: A complete range of upright and trailing options allows for a one-stop-shop Pelargonium program.
Consumer
- Weather Resilience: High heat tolerance ensures the plants continue to perform through the peak of summer.
- Low Maintenance: Self-cleaning varieties reduce the need for constant deadheading, keeping gardens and balconies looking fresh with minimal effort.
- Sun-Loving Performance: Specifically bred to thrive in full sun, providing lasting color in gardens and containers.
Collection
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Pelargonium int. / zonale Survivor Idols®
The Survivor Idols series merges the best genetics from Big EEZE and Survivor Idols into one optimized line. These heat-tolerant pelargoniums offer uniform growth, reliable performance, and vibrant blooms against zoned foliage. Combining both programs simplifies production, reduces risks, and maintains high visual appeal. Ideal for nurseries, the series delivers horticultural consistency and strong consumer demand in a premium assortment.
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Pelargonium interspecific Sarita®
The Sarita® Series is a heat-tolerant, dark-leaved Pelargonium with medium growth, ideal for uniform production. Its single flowers provide easy-care benefits with self-cleaning performance. Selected for uniformity and garden performance, this series delivers consistent quality for growers and outstanding consumer results with minimal maintenance.
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Pelargonium peltatum Atlantic
Medium compact and early-flowering Pelargonium peltatum series, prized for its strong colours and reliable performance. Combines the best and most robust selections from the Great Balls of Fire and Atlantic lines, now unified under the Atlantic name. Double blooms and a medium, compact growth habit, ideal for small pots and larger containers.
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Pelargonium peltatum Classic Single
Classic, easy-care and always beautiful! These tried and tested mass bloomers are always an extraordinary eye-catcher. With their meter-long shoots covered with countless, bright flowers, they make the hearts of every pelargonium lover beat faster. These single-flowering ivy varieties are self-cleaning and particularly weather-resistant.
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Pelargonium peltatum Grand Idols®
The Pelargonium Grand Idols® presents its large flowers throughout the season. With its rounded leaves and drooping habit, it is perfect for hanging baskets.
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Pelargonium zonale Green Idols
The Green Idols Series combines compact growth, early flowering, and a uniform round habit - ideal for early-season production. Named for its fresh green foliage, this optimized series merges the best-performing varieties from both the Green Idols and Green Series programs. The result is a reliable, naturally compact crop with excellent uniformity, reduced PGR needs, and strong market appeal - simplifying cultivation while ensuring quality results.
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Pelargonium zonale Savannah®
The Savannah® series offers zonal pelargoniums with deep dark foliage that creates exceptional visual impact in retail settings. This reliable, uniformgrowing assortment provides a diverse colour range to suit every market need. Recognized for its superior plant habit across all varieties, the series delivers consistent production performance while meeting consumer demand for eye-catching, high-quality plants. Its combination of distinctive appearance and grower-friendly uniformity makes it ideal for commercial production.
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