Power brands
The extraordinary Coleus collection
The Freaky Leaves® brand is a high-impact marketing concept designed to highlight the most unconventional and visually striking Coleus varieties in the industry. By focusing on extraordinary leaf shapes and neon color patterns, this brand taps into the massive Urban Jungle trend for both indoor and outdoor spaces.
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Grower
- Natural Architecture: Excellent branching characteristics reduce the need for labor-intensive pinching or chemical PGRs.
- Production Flexibility: These genetics are stable enough to be grown in everything from 6 cm mini-pots to large landscape containers.
- Uniformity: Our core series are selected for consistent growth habits, ensuring a balanced look across the entire bench.
Retailer
- Lifestyle Marketing: Branded as a year-round lifestyle plant, allowing you to sell it as a trendy houseplant or a premium bedding plant.
- Impulse Appeal: The Freaky Leaves branding and neon colors are designed to catch the eye of younger demographics and plant parents.
- Durability: Bred to hold their vibrant color and leaf tension throughout the retail supply chain.
Consumer
- Uncomplicated Gardening: These plants are famous for being easy to grow, making them perfect for beginners who want a jungle look without the fuss.
- Texture & Color: Provides a unique visual alternative to flowering plants with foliage that looks striking from day one.
- Versatility: These varieties perform reliably in both sun and shade, fitting perfectly on a sunny windowsill or a shady patio.
Collection
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Coleus Down Town
Our most compact series, Down Town® is finely textured with multi-toned foliage and a compact habit that gives small spaces a bold look. This eye-catching varieties thrive in both partial shade and full sun, making it a versatile choice for gardens, containers, or urban landscapes
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Coleus Main Street
The Main Street series of Coleus are the industry standard for garden performance. The serie is perfect for full sun or full shade performance with large full-figured habits and very late flowering for maximum endurance in the garden.
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Coleus Stained Glassworks
Easy to grow and care for the Stained Glassworks collection offers growers bright colours and fun textures for shade combination plantings or for mono-pot sales at retail. Bonus: They are heat tolerant!
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